Target Smart
Today’s car shoppers are smart. Your automotive marketing needs to be smart too. With Pixel Targeting you can target “high-value” prospects affordably. On average 98% of website visitors leave without any type of conversion, call, contact form, or even an email newsletter sign up. That means 98% percent of the time your job isn’t done yet. Pixel Targeting helps you get it done by targeting these prospects and delivering additional ad impressions after they have left either your site or done research on popular automotive sites. Your ads will appear on popular sites all over the internet: social, news, entertainment, and more.
Active Car Shoppers
Your OEM spends a lot of money on tier-one advertising, trying to connect with their audience. Today, that audience is online researching and comparing your products. They may not even have heard of your dealership yet. Pixel Targeting allows you start a relationship with this audience as it forms, or solidify your reputation if they have heard of you. With Pixel Targeting we define the audience and the geography, and we deliver your message across popular networks on the Internet.
Short Buying Cycle
Whether it’s is clicking on your search ad and visiting your site or researching the latest models on their favorite automotive site, these are the actions of modern car shoppers. Pixel Targeting can define and target these types of actions better than anyone in the industry. Once someone enters the automotive buying cycle and begins to take actions that lead to test drives and dealership visits, you need to doeverything you can to bolster top of mind awareness and dealer name recall.
Laser Beam or Shotgun?
Sure you can shotgun your brand message out there across an increasingly fractured and ineffective media landscape. But if you want to connect with active shoppers and deliver impressions that say you are ready to serve their current needs you will need a finer tool, like Pixel Targeting. If 98% of your site visitors leave without converting doesn’t it make sense to remind them that your inventory updates everyday and as such they should check your site every day?
